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Beyond Traditional Marketing
- Innovations in Marketing Practice
part of the IMD Executive Development Series series
- Binding:
- Paperback
- Pages:
- 328
- Published:
- April 7, 2005
- Dimensions:
- 174x210x18 mm.
- Weight:
- 510 g.
Delivery:
2-4 weeks
Expected delivery: February 6, 2025
Description of Beyond Traditional Marketing
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
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