Books in the New Media: Policy & Research Issues series

This text follows a series of experiential and theoretical routes toward understanding audience use of television and the Internet. The essence of play is explored, with a focus across cultures, predominantly the East's consumption of television and the Internet produced and presented by the West.

This book explores the various potentials of new media to contribute to an ""intelligent society"", where people can respond successfully to a new situation, as compared with the ""information society"" where information production, distribution, and consumption are major activities.