Books in the Research in Global Strategic Management series

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.

Contains selected papers presented at the "Canada-United States Business Conference" held at the Kelley School of Business, Indiana University, on April 11-12, 2003.

Each year, the Fellows of the Academy of International Business (AIB) spot and elect new talents to join them and expand research in international business. Ten of them have contributed chapters to this volume, the first of two that will feature unique insights from the AIB's best and brightest.