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International Business Scholarship
- AIB Fellows on the First 50 Years and Beyond
part of the Research in Global Strategic Management series
- Binding:
- Hardback
- Pages:
- 432
- Published:
- June 19, 2008
- Dimensions:
- 156x234x23 mm.
- Weight:
- 779 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of International Business Scholarship
The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
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