Books in the Routledge Communication Series series

Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

In light of the considerable popularity of horror films over the last three decades, this text addresses the problem of inconsistent investigations into audience preferences for, and reactions to, horror films.

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

This volume examines parent-child interaction and creates a framework for future research in the area. The chapter authors bring a communication perspective to enduring problems of discipline, adolescent conflict and physical child abuse.

This is a comparative analysis of public relations as practiced in various countries and regions around the world. The text views public relations in each country or region covered from the perspective of the practioners in that country. It also discusses issues and practices relating to education.

Based on a seminar series at the Freedom Forum Media Studies Center at Columbia University, USA, this text examines the origins, meaning and impact of media and communication research in America, with links to European antecedents. The book collects essays, commentaries and reports.

The aesthetic principles of television images presented are drawn from converging research in academic disciplines such as psychology, neurophysiology, and the fine arts. This study seeks to construct and strengthen the foundations of the theory of television aesthetics.

The book explores the juncture between two broad movements that hope to improve education: educational technology and media education. An analysis of these movements develops a vision of teaching and learning that is critical, inquiry-based and suitable for life in a mobile, global, democracy.

Focusing on the consolidation of players in many aspects of business, including banking, aviation, insurance and mass media, this work discusses the "Transnational Media Corporation" and asks what makes a global corporation global? And to what extent do TNMCs affect the marketplace of ideas?

This volume offers a guide to the future of agenda-setting for those already reasonably well-versed in the research of the last 25 years. The theoretical essays build on research in Shaw and McComb's "Public Opinion Quarterly" (1972), concerning the effects of various media and political agendas.

This volume offers a social scientific look at humour's role in medical transactions, including excerpts of conversations between patients and caregivers. A close-up look at three medical case studies shows how humour is used to help a physical therapy patient overcome fear and queasiness.

Discusses the choice between culture and anarchy, and the role the international media play in the coaxing us to one or the other. Olson's argument details the primary thesis, examines the magnitude of the United States' media success, and gives examples of how that strategy has been deployed.

Issues addressed in this work include: cognitive foundations of AIDS prevention behaviour; social psychological and communication perspectives on unsafe sex; culture, poverty and AIDS; applying persuasion theories to AIDS prevention; and AIDS stigma and persuasion.

Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.

Offers an analysis of crime coverage on local television, exploring the nature of local television news and the ongoing appeal of crime stories. This book focuses on live local television coverage of crime and examine its irresistibility to viewers and its impact on society's perceptions of itself.

The Moral Media is designed to provide readers with preliminary answers to questions about ethical thinking in a professional environment. It serves as a beginning on which other scholars can build.

Describing the process and products of face-to-face argument, the author focuses primarily on argument production. Offering an exploration of argument frames, this book is useful for scholars and graduate students in argumentation, discourse, conflict management, interpersonal and organizational communication, and message production.

The purpose of Methods of Historical Analysis in Electronic Media is to provide a foundation for historical research in electronic media by addressing the literature and the methods as applied to electronic media.

Covering topics and categories established by the ACEJMC, this book moves through the steps of developing the assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes. It includes case studies from private and public institutions with varied approaches to communication education.

Explores the role of communication in framing and contributing to issues of social justice. This work investigates the theoretical and practical ways in which communication scholarship can enable inclusive and equitable communities within American society. It is useful for undergraduate and graduate courses in communication, journalism, and more.

Questions concerning the quality of media performance and effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This book addresses challenges and issues relating to diversity in local media markets from a media law and policy perspective.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.

Developed for use in courses on mass media and society, media studies, and media literacy, this book offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum, including the myths, stereotypes, and prescriptions manifested throughout the press.

Each chapter in this book focuses on one or more performances that clinical practitioners must achieve with some regularity. It explores ways - communication and literary theory, ethnography, and discourse analysis - to express what practitioners do in clinics and hospitals.

A comprehensive volume of research and applications in communication and disability study. This text explores how disability is socially constructed, conceptualized and enacted through communicative processes.

First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.