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Television and Political Advertising
- Volume Ii: Signs, Codes, and Images
part of the Routledge Communication Series series
- Binding:
- Hardback
- Pages:
- 280
- Published:
- October 1, 1991
- Dimensions:
- 152x229x18 mm.
- Weight:
- 612 g.
Delivery:
2-3 weeks
Expected delivery: March 9, 2025
Description of Television and Political Advertising
Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. This title covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
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