Books in the Routledge Communication Series series

Designed as an answer to the question of the inclusiveness of the popular culture, this book argues that the values of popular music, media, politics, debates over social issues, and international trade have become everyday propaganda to which everyone relates in some way.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

This text focuses on the complexities of the communication of health-related messages and information through the use of case studies. Many of the contributors are scholars who, during their research and consulting, grapple with many of the issues of concern to those studying this topic.

This text describes the process that drives the work of writers in the world of print and broadcast journalism, public relations and advertising. Readers will learn to fulfill assignments and write copy that meets expectations, speaks to the audience, stands up to question and remains in memory.

This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value systems, but also three distinct domains of inquiry into human motivation and behaviour - social scientific, psychodynamic and clinical practice.

Designed as a handbook, this text aims to provide media, speech (public speaking, interpersonal, small group, and organizational communication), and theatre educators with both the theoretical and practical information to tackle assessment battles on their campuses.

This study addresses the subject of children and television - how they view it, what they think of specific programmes, and how these likes and dislikes affect learning of the content presented. It examines evaluation, comprehension, and impact in the drama, information and entertainment domains.

This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabricated - and the primary agendas drove the issue over time. Topics include media interpretations, and the president and public relations.

Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient interaction. The text provides an explanation of how communication shapes individual perceptions of health, government and policy concerning health care.

The central thesis of this book is that the communication process is consequential for people's lives in ways that cannot be explained by antecedent theory.

This volume presents a report of the Tampa Conference on Applied Communication. It focuses on how, in the 21st century, the field of communication will respond to the challenge of becoming a discipline which makes a substantial contribution to the well-being of society.

This text presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerging information and communication technologies and health care objectives.

Discussing ethical concerns as they emerge in areas of the communication process, this book aims to cover the entire scope of the genre to include interpersonal, intercultural, organizational, small groups, and public speaking.

Offers various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion - programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, adherence, disease management, healthy lifestyle, and more.

This text focuses on developments in theoretical approaches to verbal and non-verbal message production. The processes underlying the production of these behaviours are so complex as to defy a single unifying explanation. As such, the book amalgamates disparate treatments to provide an overview.

Feminists first voiced their outrage about discrimination against women in the health care system in the United States in the 1960s. This study asserts that there is still a lack of understanding, information and adequate diagnoses and treatment, and provides strategies for improvement.

This work presents a "process model" which seeks to define what public opinion is and how it can best be studied. This model then acts as a framework into which the findings of empirical research can be integrated, with psychological, political, and sociological aspects given equal significance.

This volume in the Applied Communication Series explores communication in black, white and biracial families. Topics covered include African-American child rearing, parent-child communication about racial derogation, and the influences of parents and peers on adolescents' self esteem.

This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available.

This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout.

Contains chapters that are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.

Provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. This resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in various areas of the curriculum, and measuring those outcomes.

This volume brings together scholars from law and communication to discuss the theoretical and methodological approaches used in studying the First Amendment and general communication law issues. For scholars and students in mass communication and law.

First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.