Books in the Routledge Companions in Business, Management and Marketing series

Interest in the phenomenon known as 'lean' has grown significantly in recent years. This is the first volume to provide an academically rigorous overview of the field of lean management, introducing the reader to the application of lean in diverse areas from the production floor to sales and marketing, from the automobile industry to academic insti

The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing in the global hospitality industry.

An unprecedented and important reference work, this research companion covers a range of aspects of happiness, an aim everyone aspires to achieve, yet can be easily overlooked in today¿s demanding and multi-challenged world, or confused with a plethora of quantifiable or career goals.

This unique comprehensive collection presents the latest multi-disciplinary research in strategic digital outsourcing and digital business strategy, providing a management decision-making framework for successful long-term relationships and collaboration based on trust and governance

Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically.

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

This prestigious work offers students, researchers and practitioners a survey of the state of financial geography including emerging and cutting edge areas and produce a comprehensive, up to date and definitive work of reference that can be cited as an authoritative source on the burgeoning subject of financial geography.

Presents an introduction to the theory and practice of international business coaching. This book places coaching within cultural, organizational and group team contexts. It is suitable for trainee business coaches, students of coaching theory, and business leaders who are looking to better understand the role of the modern business coach.

This comprehensive publication crosses disciplinary boundaries to present the state of the art in performance management and control research. Covering a vast range of topics in business and accounting this will be a vital resource for all scholars and students with an interest in business and management.

This considered, comprehensive and conclusive companion integrates the recent debates in entrepreneurship research under one cover, to provide a resource which will be useful across disciplinary boundaries and for a whole range of students and researchers.

The term `critical finance studies¿ remains largely unfocused and undefined. Against this backdrop, the key rationales of The Routledge Handbook to Critical Finance Studies are to provide a coherent notion of this emergent field and to demonstrate its analytical usefulness across a wide range of central aspects of contemporary finance.

The Routledge Companion to Career Studies is an in-depth reference for researchers, students and practitioners looking for a comprehensive overview of the state of the art of career studies.

Postgraduate students, instructors, and coaches will appreciate this comprehensive look at inclusive leadership, which has become an urgent concept to be internalized and practiced by all, regardless of positions, possessions, locations, or generations.

Organizational diversity has become a topic of interest for practitioners and academics alike. This book explores how diversity in organizations is, and can be researched, providing readers with insights into the potential research designs for studies in contemporary organizations.

Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

Interest in the phenomenon known as `lean¿ has grown significantly in recent years. This is the first volume to provide an academically rigorous overview of the field of lean management, introducing the reader to the application of lean in diverse areas from the production floor to sales and marketing, from the automobile industry to academic institutions.

This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems¿agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport¿and how it contributes to the growth of each.

This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

This handbook offers a comprehensive understanding on innovation management from different perspectives and covers total innovation, modularity innovation, frugal innovation, responsible innovation, serendipitous innovation, crowdsourcing and more.