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The Routledge Companion to Strategic Marketing

About The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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  • Language:
  • English
  • ISBN:
  • 9781138489080
  • Binding:
  • Hardback
  • Pages:
  • 480
  • Published:
  • November 24, 2020
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 1100 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.

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