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The Routledge Companion to Strategic Marketing
- Binding:
- Hardback
- Pages:
- 480
- Published:
- November 24, 2020
- Dimensions:
- 152x229x0 mm.
- Weight:
- 1100 g.
Delivery:
2-3 weeks
Expected delivery: December 4, 2024
Description of The Routledge Companion to Strategic Marketing
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
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