Books in the Routledge Frontiers in the Development of International Business, Management and Marketing series

Cross-cultural Challenges in International Management addresses the various difficulties that may impede smooth communication and cooperation of those involved in international business interactions. It examines what types of resources are mobilized to overcome such difficulties.

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities.