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Value in Marketing

- Retrospective and Perspective Stance

part of the Routledge Frontiers in the Development of International Business, Management and Marketing series

Value in Marketing
About Value in Marketing

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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  • Language:
  • English
  • ISBN:
  • 9780367209483
  • Binding:
  • Hardback
  • Pages:
  • 218
  • Published:
  • November 26, 2019
  • Dimensions:
  • 235x159x14 mm.
  • Weight:
  • 466 g.
Delivery: 2-3 weeks
Expected delivery: December 6, 2024

Description of Value in Marketing

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

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