Books in the The AFP/Wiley Fund Development Series series

Many forces--from demographics to politics to business trends--shape the nonprofit sector and the practice of fund-raising, but little attention has been given to the premises underlying many of the decisions fund-raisers make in their daily professional lives. This book examines the impact of different factors on this growing and changing field.

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

* The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.

Mission Impact explains how nonprofit leaders can create strategies for their organizations that will lead them to breakthrough performance.

An important roadmap for fundraising in today's multicultural communities Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.

Everything you need to know to launch your career in fundraising Careers in Fundraising provides expert guidance on professional opportunities in the field of fundraising, including topics on professional development, on-the-job issues, and the significance of fundraising as a career.

A simple, practical guide to help not-for-profit organizations lobby local, state, and federal legislative bodies Only a fraction of not-for-profit organizations take advantage of the legislative process in representing their members and their organization's goals.

"Fund raisers, given their flaws and fineness, working in flawed and fine institutions with flawed and fine clients, need to carry out their everyday tasks of decency and joy here and now... This book is about thinking with care and grace about everyday grit.

The only comprehensive reference work of its kind, this book provides complete coverage of everything that a fund raiser must know when preparing for an international fund-raising campaign.

Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.

This book uses charts and graphs to illustrate complex investment concepts, tables and checklists to guide nonprofit managers in decision-making, and case studies of organizations of varying sizes to show how to successfully develop and implement investment policies.

This resource is a down-to-earth introduction to the complex philanthropy of planned giving. The book illustrates that successful planned giving depends on a nonprofit organization's understanding of the field of development, as well as its commitment to building long-term relationships with donors.

The Fundraising Feasibility Study It's Not About the Money "This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study... It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.

Nonprofit Essentials: The Development Plan looks at the various roles of a nonprofit's development staff, CEO, board, volunteers, and consultants in creating an integrated development plan with realistic budgets, timelines and areas of responsibility.

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point.

Praise for Endowment Building "This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals.

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors.

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable.

Building the Rainmaker Board: Motivation, Inspiration, and Empowerment shows nonprofit managers how to introduce reluctant board members to fundraising in ways that make them feel comfortable. It offers a structure to motivate, inspire and empower board members so that they can become productive fundraisers.

One of the most significant factors in the success of any fundraising program is the number, quality, and commitment of volunteers used to guide, implement, and promote the organization's fundraising efforts. This book examines methods for recruiting volunteers and the materials needed to implement a successful recruitment strategy.

Leading Up centers around a model created by the authors that exemplifies the concept of leading from the middle. The model is based on achieving a balance among organizational leadership requirements; positional leadership responsibilities, needs, assignments, demands; and the development and use of personal leadership traits.

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.

The nonprofit leader's complete source on setting, pursuing, and meeting building campaign goals Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project.

Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.