Books in the The AFP/Wiley Fund Development Series series

Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.

A simple, practical guide to help not-for-profit organizations lobby local, state, and federal legislative bodies Only a fraction of not-for-profit organizations take advantage of the legislative process in representing their members and their organization's goals.

The third edition of this handbook provides an overview of the entire nonprofit development function, from management and strategic planning to hands-on, practical guidance for the various kinds of fund-raising. It covers topics such as managing fund development, and fund-raising readiness.

Everything you need to know to launch your career in fundraising Careers in Fundraising provides expert guidance on professional opportunities in the field of fundraising, including topics on professional development, on-the-job issues, and the significance of fundraising as a career.

An important roadmap for fundraising in today's multicultural communities Raising money in today's diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people's differences.

Mission Impact explains how nonprofit leaders can create strategies for their organizations that will lead them to breakthrough performance.

* The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications.

* The first book on brands and branding directly written for the nonprofit sector, Building a Breakthrough Nonprofit Brand explains a brand as an organization's North Star, the guiding principle that underpins the mission and makes it values manifest, not just the way it is presented in marketing communications materials.

* This book will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. * Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort.

A straightforward guide to the principles of effective fundraising operations An Executive Guide to Fundraising Operations provides fundraisers with easy-to-understand approaches to evaluate and address fundraising operations needs and opportunities.

"Fund raisers, given their flaws and fineness, working in flawed and fine institutions with flawed and fine clients, need to carry out their everyday tasks of decency and joy here and now... This book is about thinking with care and grace about everyday grit.

Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals Engaging and informative, this practical guide to fundraising contains valuable insights that nonprofit boards need to succeed in raising money in today's dynamic economic environment.

Demands of donors for accountability, transparency, and results have changed the way nonprofit professionals must organize their work.

This edition has been updated to include the latest technical advances, market trends, and cutting-edge tools that all nonprofits need if they want to maintain their Internet advantage and thrive. It also includes a listing of sites of particular interest to nonprofits.

Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international.

Presents practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. This book is structured around the fundraising cycle and illustrates the myriad of prospect research tools and techniques available to boost an organization's fundraising effectiveness.

A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective.

Fundraising Consultants offers step-by-step guidance and resources to help nonprofits in their decision to use consultants, and then shows them how to go about getting the right one for the job.

Expert advice for building and managing a well-run annual support campaign of a nonprofit organization Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization.

Praise for Endowment Building "This comprehensive work shows how endowments can provide multiple opportunities for donor involvement when the solicitation program is well designed and integrated with other fund development and program goals.

Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves.

Nonprofit Essentials is a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional.

The nonprofit leader's complete source on setting, pursuing, and meeting building campaign goals Here's the guidance you need to accomplish one of the most important steps in the growth of an organization: the campaign for funding and completing a significant building project.

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values.

Leading Up centers around a model created by the authors that exemplifies the concept of leading from the middle. The model is based on achieving a balance among organizational leadership requirements; positional leadership responsibilities, needs, assignments, demands; and the development and use of personal leadership traits.

One of the most significant factors in the success of any fundraising program is the number, quality, and commitment of volunteers used to guide, implement, and promote the organization's fundraising efforts. This book examines methods for recruiting volunteers and the materials needed to implement a successful recruitment strategy.

Building the Rainmaker Board: Motivation, Inspiration, and Empowerment shows nonprofit managers how to introduce reluctant board members to fundraising in ways that make them feel comfortable. It offers a structure to motivate, inspire and empower board members so that they can become productive fundraisers.

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable.

Fundraising Analytics: Using Data to Guide Strategy Fundraising Analytics shows you how to turn your nonprofit?s organizational data?with an appropriate focus on donors?into actionable knowledge. The result? A vibrant, donor-centered nonprofit organization that makes maximum use of data to reveal the unique diversity of its donors.

A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility.