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Brand Management
- Mastering Research, Theory and Practice
- Binding:
- Paperback
- Pages:
- 338
- Published:
- May 19, 2020
- Edition:
- 3
- Dimensions:
- 244x174x23 mm.
- Weight:
- 630 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
About Tilde (Copenhagen Business School Heding
View all books by Tilde (Copenhagen Business School HedingDescription of Brand Management
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
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