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Brand NFL

- Making and Selling America's Favorite Sport

About Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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  • Language:
  • English
  • ISBN:
  • 9780807871560
  • Binding:
  • Paperback
  • Pages:
  • 344
  • Published:
  • September 11, 2010
  • Edition:
  • 2
  • Dimensions:
  • 156x235x21 mm.
  • Weight:
  • 503 g.
Delivery: 1-2 weeks
Expected delivery: November 28, 2024

Description of Brand NFL

Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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