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Brand NFL
- Making and Selling America's Favorite Sport
- Binding:
- Paperback
- Pages:
- 344
- Published:
- September 11, 2010
- Edition:
- 2
- Dimensions:
- 156x235x21 mm.
- Weight:
- 503 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Brand NFL
Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.
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