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Branded Women in U.S. Television
- When People Become Corporations
part of the Critical Studies in Television series
- Binding:
- Paperback
- Pages:
- 146
- Published:
- June 1, 2016
- Dimensions:
- 151x229x11 mm.
- Weight:
- 218 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of Branded Women in U.S. Television
This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
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