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Branding Bhakti

- Krishna Consciousness and the Makeover of a Movement

About Branding Bhakti

Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

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  • Language:
  • English
  • ISBN:
  • 9780253054883
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • April 5, 2021
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 594 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Branding Bhakti

Branding Bhakti not only investigates the methods the ISKCON movement uses to position itself for growth but highlights devotees' painful and complicated struggles as they work to transform their shrinking, sectarian movement into one with global religious appeal.

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