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- Binding:
- Paperback
- Pages:
- 202
- Published:
- January 30, 2021
- Dimensions:
- 200x228x20 mm.
- Weight:
- 318 g.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Branding Japanese Food
The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.
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