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Brides, Inc.
- American Weddings and the Business of Tradition
- Binding:
- Paperback
- Pages:
- 320
- Published:
- August 24, 2008
- Dimensions:
- 259x344x21 mm.
- Weight:
- 484 g.
Delivery:
2-4 weeks
Expected delivery: December 13, 2024
Description of Brides, Inc.
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
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