About Business Builders
Will you join a new breed of corporate leaders who think like an old breed-your company's founders-not Wall Street servants? This groundbreaking research examines four types of business leaders. Which will you be?Builders are passionate about delivering value to customers-just like your company's founders.Decorators are fixated on making the firm look good, quarter after quarter after quarter.Remodelers are good at improving current operations, but they seldom build anything new.Realtors are mostly interested in M&A, but often fail to grow what they've acquired.This research shows strong correlations between Builder behavior and faster business growth. Sadly, it also reveals up to two-thirds of today's business leaders are NOT Builders. Surprisingly, leaders can accelerate business growth simply by stopping unforced leadership errors in these six areas: Primary Duty: The #1 mandate for every business leader should be: "leave your business stronger than you found it." Business Builders don't cross a finish line. They pass a baton.Job description: Too many business leaders today (41%) are Decorators, fixated on demonstrating "curb appeal" every quarter. They don't understand that financial reporting is a spectator--not participant--sport.Business Goal: 70% of slower-growth companies have the mistaken goal of maximizing shareholder wealth. This is a lovely result but a lousy goal.Time Horizon: Business leaders at slower-growth companies have short time horizons and implement cost controls far too frequently. They suffer from "first-domino fixation" and "first-domino amnesia."Top Initiatives: All initiatives are not created equal: There is only one that leads to profitable, sustainable growth... but this fact is lost on many business leaders.Results Focus: 72% of slower-growth business leaders are imbalanced toward near-term results instead of long-term capabilities.Want to be part of a movement where business leaders put the well-being of their company and employees before Wall Street share handlers? Where corporate leaders behave like the founders of their company? Let this book be the guide for you and those you share it with. It's time to become an admired and trusted business leader. It's time to be a Business Builder. INCLUDES A LINK TO THE SELF-ASSESSMENT: ARE YOU A BUSINESS BUILDER? ... WITH A (FREE) PERSONALIZED, DOWNLOADABLE REPORT.
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