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Buyology
- How Everything We Believe About Why We Buy is Wrong
- Binding:
- Paperback
- Pages:
- 272
- Published:
- May 6, 2009
- Dimensions:
- 130x197x17 mm.
- Weight:
- 196 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 28, 2024
Description of Buyology
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
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