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Campaigning for Hearts and Minds
- How Emotional Appeals in Political Ads Work
- Binding:
- Paperback
- Pages:
- 280
- Published:
- December 31, 2005
- Dimensions:
- 151x228x20 mm.
- Weight:
- 428 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Campaigning for Hearts and Minds
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.
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