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Campaigns and Political Marketing
- Binding:
- Hardback
- Pages:
- 218
- Published:
- October 16, 2006
- Dimensions:
- 148x210x21 mm.
- Weight:
- 498 g.
Delivery:
2-3 weeks
Expected delivery: December 7, 2024
Description of Campaigns and Political Marketing
Discusses the political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text, a compilation of research, theory, and practical application, guides readers through the complexities of everyday political marketing and campaigning.
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