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Caste, Entrepreneurship and the Illusions of Tradition

- Branding the Potters of Kolkata

About Caste, Entrepreneurship and the Illusions of Tradition

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

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  • Language:
  • English
  • ISBN:
  • 9781783085163
  • Binding:
  • Hardback
  • Pages:
  • 236
  • Published:
  • January 1, 2017
  • Dimensions:
  • 153x229x26 mm.
  • Weight:
  • 454 g.
Delivery: 2-4 weeks
Expected delivery: December 18, 2024

Description of Caste, Entrepreneurship and the Illusions of Tradition

This ethnographic study is an empirical exploration of caste through the story of Indian potters who have transformed caste into a marketable brand in the business of selling sculptures. To these contemporary potters, caste is in their blood, caste is about being a creative and independent artist, and caste is about business, as they engage in a competitive market to sell their artworks.

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