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Children as Consumers

- A Psychological Analysis of the Young People's Market

About Children as Consumers

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

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  • Language:
  • English
  • ISBN:
  • 9780415185356
  • Binding:
  • Paperback
  • Pages:
  • 224
  • Published:
  • March 25, 1998
  • Dimensions:
  • 156x234x12 mm.
  • Weight:
  • 344 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Children as Consumers

Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.

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