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Color Now

- Color Combinations for Commercial Design

About Color Now

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single productor an entire brand, a strong knowledge of how to select andmanipulate color is a must for designers who want to make animpression.Enter Color Now, a comprehensive guide to all aspects ofworking with color in design. In four sections, designers willlearn the basics of the physics of light and color, the psychologybehind the ways humans react to color schemes, CMYK versusRGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes indifferent settings and lighting situations easier than ever, and abroad survey of products and brands renowned for their use ofcolor provides ample inspiration to jumpstart the creative process.

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  • Language:
  • English
  • ISBN:
  • 9789887849407
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • March 24, 2018
  • Dimensions:
  • 231x289x26 mm.
  • Weight:
  • 1700 g.
Delivery: 2-4 weeks
Expected delivery: January 29, 2025

Description of Color Now

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single productor an entire brand, a strong knowledge of how to select andmanipulate color is a must for designers who want to make animpression.Enter Color Now, a comprehensive guide to all aspects ofworking with color in design. In four sections, designers willlearn the basics of the physics of light and color, the psychologybehind the ways humans react to color schemes, CMYK versusRGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes indifferent settings and lighting situations easier than ever, and abroad survey of products and brands renowned for their use ofcolor provides ample inspiration to jumpstart the creative process.

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