Communication, Public Opinion, and Globalization in Urban China

International communication scholars have long been interested in how local, national, and transnational media communications shape people¿s attitudes and values. This book examines a range of questions pertinent to public opinion toward globalization in urban China by analyzing a four-city comparative survey of urban Chinese residents. Media consumption does relate, though by no means straightforwardly, to people¿s attitudes and beliefs, and this book provides much needed information and insights, developing fresh conceptual and empirical insights on issues such as public opinion toward US-China relations, Chinese people¿s nationalistic sentiments, and approaches to analyze attitudes toward globalization.