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Concept Research in Food Product Design and Development
- Binding:
- Hardback
- Pages:
- 610
- Published:
- April 10, 2005
- Dimensions:
- 264x188x41 mm.
- Weight:
- 1316 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Concept Research in Food Product Design and Development
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and advertising in the right direction.
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