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Constructing the Child Viewer
- A History of the American Discourse on Television and Children, 1950-1980
- Binding:
- Hardback
- Pages:
- 344
- Published:
- December 10, 1990
- Dimensions:
- 248x171x32 mm.
Delivery:
2-3 weeks
Expected delivery: May 18, 2025
Description of Constructing the Child Viewer
The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic.
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