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Consumer Behaviour in Food and Healthy Lifestyles
- A Global Perspective
- Binding:
- Hardback
- Pages:
- 224
- Published:
- July 9, 2020
- Dimensions:
- 253x194x17 mm.
- Weight:
- 772 g.
Delivery:
2-4 weeks
Expected delivery: December 20, 2024
About Dr Isaac K (University of Bournemouth Ngugi
View all books by Dr Isaac K (University of Bournemouth NgugiDescription of Consumer Behaviour in Food and Healthy Lifestyles
This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
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