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Consumer Ethnocentrism, Country of Origin and Marketing
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 336
- Published:
- October 6, 2022
- Dimensions:
- 156x21x234 mm.
- Weight:
- 676 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
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