Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Consumer Ethnocentrism, Country of Origin and Marketing
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 336
- Published:
- October 5, 2022
- Dimensions:
- 156x21x234 mm.
- Weight:
- 676 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Consumer Ethnocentrism, Country of Origin and Marketing
Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
User ratings of Consumer Ethnocentrism, Country of Origin and Marketing
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Consumer Ethnocentrism, Country of Origin and Marketing can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
