Consumer Preference Analysis for Cattle Attributes in Nigeria

Livestock production contributes significantly to economic growth and development of industrializing countries. It provides food, income, employment and valuable foreign exchange. Moreover, the rapidly growing demand for milk and meat in the developing world present a great opportunity for millions of livestock holders. This book seeks its validity through the provision of a better understanding of consumer purchase behavior, preference and beliefs that would be of great relevance to producers of cattle and marketers in their effort to expand the acceptance level of their products while giving consumers just what they want.Hedonic Price model was used to examine important attributes influencing average customer prices in market. Therefore, this book would be relevant to researchers, livestock breeders, marketers, consumer and extension workers in their efforts to improve breeds of cattle that consumer will cherish and will ensue better purchasing choice and equally provide market information to cattle rearers on the need to forecast market trend and price for planning their production and or fattening activities.