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Consumer Purchase Motivation in Digital Environments

- The Effect of Intrinsic Motivation on Banner Advertisement Effectiveness

  • Language:
  • English
  • ISBN:
  • 9780530008455
  • Binding:
  • Hardback
  • Pages:
  • 142
  • Published:
  • September 25, 2019
  • Dimensions:
  • 280x216x10 mm.
  • Weight:
  • 621 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

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