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Content Strategy at Work
- Real-world Stories to Strengthen Every Interactive Project
- Binding:
- Paperback
- Pages:
- 184
- Published:
- February 21, 2012
- Dimensions:
- 192x232x9 mm.
- Weight:
- 400 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 13, 2025
Description of Content Strategy at Work
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.
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