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Creating the Viewer

About Creating the Viewer

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

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  • Language:
  • English
  • ISBN:
  • 9781477329061
  • Binding:
  • Paperback
  • Pages:
  • 328
  • Published:
  • April 23, 2024
  • Dimensions:
  • 152x30x229 mm.
  • Weight:
  • 540 g.
  In stock
Delivery: 3-5 business days
Expected delivery: October 7, 2024

Description of Creating the Viewer

A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

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