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Critical Discourse Analysis of Chinese Advertisement

- Case Studies of Household Appliance Advertisements from 1981 to 1996

About Critical Discourse Analysis of Chinese Advertisement

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.

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  • Language:
  • English
  • ISBN:
  • 9789811351846
  • Binding:
  • Paperback
  • Pages:
  • 260
  • Published:
  • December 8, 2018
  • Edition:
  • 12017
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 456 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of Critical Discourse Analysis of Chinese Advertisement

This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.

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