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Customer Data Integration
- Reaching a Single Version of the Truth
part of the Wiley and SAS Business Series series
- Binding:
- Hardback
- Pages:
- 320
- Published:
- August 14, 2006
- Dimensions:
- 162x235x27 mm.
- Weight:
- 598 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Customer Data Integration
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer. ' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI).
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