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Customer Relationship Management
- Strategic Approaches in Digital Era
- Binding:
- Hardback
- Pages:
- 292
- Published:
- December 1, 2018
- Dimensions:
- 152x229x0 mm.
Delivery:
2-4 weeks
Expected delivery: November 1, 2024
Description of Customer Relationship Management
Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.
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