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Daytime Television Programming

Daytime Television ProgrammingBy Marilyn J. Matelski
About Daytime Television Programming

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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  • Language:
  • English
  • ISBN:
  • 9781032621913
  • Binding:
  • Paperback
  • Pages:
  • 90
  • Published:
  • June 3, 2025
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 170 g.
Delivery: 1-2 weeks
Expected delivery: September 21, 2025

Description of Daytime Television Programming

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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