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Design Driven Innovation

- Changing the Rules of Competition by Radically Innovating What Things Mean

About Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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  • Language:
  • English
  • ISBN:
  • 9781422124826
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • August 2, 2009
  • Dimensions:
  • 163x244x25 mm.
  • Weight:
  • 562 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024

Description of Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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