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Design Driven Innovation
- Changing the Rules of Competition by Radically Innovating What Things Mean
- Binding:
- Hardback
- Pages:
- 288
- Published:
- August 2, 2009
- Dimensions:
- 163x244x25 mm.
- Weight:
- 562 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 8, 2024
Description of Design Driven Innovation
Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
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