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Design of Business
- Why Design Thinking is the Next Competitive Advantage
- Binding:
- Hardback
- Pages:
- 208
- Published:
- October 13, 2009
- Dimensions:
- 152x217x21 mm.
- Weight:
- 362 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 27, 2024
Description of Design of Business
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
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