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Design of Business

- Why Design Thinking is the Next Competitive Advantage

About Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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  • Language:
  • English
  • ISBN:
  • 9781422177808
  • Binding:
  • Hardback
  • Pages:
  • 208
  • Published:
  • October 12, 2009
  • Dimensions:
  • 152x217x21 mm.
  • Weight:
  • 362 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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Description of Design of Business

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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