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Diffusion Von Innovationen
- Das Beispiel Voice Over IP
- Binding:
- Paperback
- Pages:
- 137
- Published:
- August 13, 2008
- Edition:
- 2008
- Dimensions:
- 148x210x8 mm.
- Weight:
- 195 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Description of Diffusion Von Innovationen
Michael Hensel und Jan Wirsam analysieren und bewerten unterschiedliche Diffusionsmodelle und prüfen ihre Anwendbarkeit auf VoIP. Entsprechend der Modellanalyse werden Erkenntnisse in Bezug auf die Technologieauswahl abgeleitet und auf strategisch-taktischer Ebene Denkanstöße in Form von absatzpolitischen Überlegungen angeboten.
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