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Digital Analytics for Marketing

About Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

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  • Language:
  • English
  • ISBN:
  • 9780367456412
  • Binding:
  • Paperback
  • Pages:
  • 320
  • Published:
  • January 24, 2024
  • Dimensions:
  • 178x254x17 mm.
  • Weight:
  • 558 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 5, 2024
Extended return policy to January 30, 2025

Description of Digital Analytics for Marketing

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

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