Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Digital Gaming and the Advertising Landscape
part of the Games and Play series
- Binding:
- Hardback
- Pages:
- 206
- Published:
- August 11, 2019
- Dimensions:
- 241x161x13 mm.
- Weight:
- 596 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 22, 2024
Description of Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.[-][-
User ratings of Digital Gaming and the Advertising Landscape
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Digital Gaming and the Advertising Landscape can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
