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Digital Gaming and the Advertising Landscape
part of the Games and Play series
- Binding:
- Hardback
- Pages:
- 206
- Published:
- August 11, 2019
- Dimensions:
- 241x161x13 mm.
- Weight:
- 596 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Digital Gaming and the Advertising Landscape
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.[-][-
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