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Digital Influencers and Online Expertise

About Digital Influencers and Online Expertise

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

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  • Language:
  • English
  • ISBN:
  • 9781032494074
  • Binding:
  • Paperback
  • Pages:
  • 148
  • Published:
  • November 27, 2024
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 453 g.
Delivery: 1-2 weeks
Expected delivery: April 30, 2025

Description of Digital Influencers and Online Expertise

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

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