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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
- Binding:
- Paperback
- Pages:
- 156
- Published:
- July 23, 2017
Delivery:
1-2 weeks
Expected delivery: December 5, 2024
Description of Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.
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