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Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
- Binding:
- Hardback
- Pages:
- 146
- Published:
- July 20, 2015
- Edition:
- 12015
- Dimensions:
- 224x148x18 mm.
- Weight:
- 330 g.
Delivery:
2-3 weeks
Expected delivery: July 26, 2024
Description of Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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