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Douyin, TikTok and China’s Online Screen Industry

About Douyin, TikTok and China’s Online Screen Industry

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

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  • Language:
  • English
  • ISBN:
  • 9781032198293
  • Binding:
  • Hardback
  • Pages:
  • 144
  • Published:
  • September 21, 2023
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 400 g.
Delivery: 2-3 weeks
Expected delivery: December 13, 2024

Description of Douyin, TikTok and China’s Online Screen Industry

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

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