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EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases by Arthur Thompson

EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases - Ebook

About EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

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  • Language:
  • English
  • ISBN:
  • 9780077152673
  • Protection:
  • DRM
  • Published:
  • February 16, 2013
  • £42.49
  • Immediately by email
Description of EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
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