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Ethnographic Thinking

About Ethnographic Thinking

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

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  • Language:
  • English
  • ISBN:
  • 9781032463087
  • Binding:
  • Hardback
  • Pages:
  • 136
  • Published:
  • April 11, 2024
  • Edition:
  • 2
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 449 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Ethnographic Thinking

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.

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