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Ethnography Essentials

- Designing, Conducting, and Presenting Your Research

About Ethnography Essentials

* Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research.

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  • Language:
  • English
  • ISBN:
  • 9780470343890
  • Binding:
  • Paperback
  • Pages:
  • 256
  • Published:
  • January 27, 2010
  • Dimensions:
  • 179x234x15 mm.
  • Weight:
  • 446 g.
Delivery: 2-4 weeks
Expected delivery: December 7, 2024

Description of Ethnography Essentials

* Ethnography is a branch of cultural anthropology. However, the last few years have seen growth in the number of designers, marketing people, and others outside the academic social sciences applying ethnographic methods to study how people behave * This book offers a comprehensive, stand-alone guide to ethnographic research.

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